| Brand | LG ELECTRONICS |
| Product/Service | LG BORDERLESS TV |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Best Integrated Interactive Campaign |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The brief was to create awareness around LG's Borderless LCD TV. By using their global platform 'Live Borderless', our idea was to inspire our audience by engaging them in a truly borderless experience. We created an online competition where participants could upload their videos on an interactive website explaining why they should win unlimited business class tickets around the world plus $100,000 in cash. The viral video garnered over 2 million online views, 715,613 unique visits to the website, 62,071 registrations,15,678 video uploads, 3,445 facebook fans, over 1000 blog posts and millions of Dirhams worth of free press.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Wilbur D'costa |
Y&R Dubai |
Creative Director |
| Amit Kapoor |
Y&R Dubai |
Creative Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Amit Kapoor |
Y&R Dubai |
Copywriter |
| Shahir Zag |
Y&R Dubai |
Art Director |
| Daniel Botezatu |
Y&R Dubai |
Art Director |
| Nadine Ghossoub |
Y&R Dubai |
Head of Planning |
| Wilbur D'costa |
Y&R Dubai |
Agency Producer |
| Daymonde Marks |
Y&R Dubai |
Account Supervisor |
| Uday Desai |
Y&R Dubai |
Account Manager |
| George Ninan |
Y&R Dubai |
Account Executive |
| James Kim |
LG Electronics |
Manager - TV Division |
| Sukhpreet Singh |
LG Electronics |
Marketing Manager |
| Dhaval Desai |
Tattoo |
Technical Director |
