2010 Winners & Shortlists

The Campaign

We were asked by Persil to create a Convincing Social Responsibility Campaign for HUMANITARIAN purposes as a main objective, as well as giving Persil a more genuine IMAGE on a corporate level. Tamanna is a non-profit association that grants the wishes of children with critical illnesses. Turning a wish into reality empowers the child to combat the illness. Persil will lead a ‘rally call’ to the society and act as an example to other brands. Persil, in association with Tamanna, is fulfilling more than 3 dreams per week.

Success of the Campaign

This Campaign boosted obviously the sales of Persil and increased awareness of Tamanna association due to emotions of the campaign.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

The campaign will portray Persil’s involvement in the cause of Children suffering from serious health conditions, by developing an awareness campaign using the traditional media such as TVC, Press & P.R.