2010 Winners & Shortlists

INTERGALACTIC OFFERS

BrandWATANIYA TELECOM
Product/ServiceWATANIYA INFOCONNECT OFFERS
EntrantIMPACT & ECHO BBDO Safat , KUWAIT
Entrant Company:IMPACT & ECHO BBDO Safat, KUWAIT
Advertising Agency:IMPACT & ECHO BBDO Safat, KUWAIT

Credits

The Campaign

Every year, the InfoConnect Exhibition is an eagerly awaited event for electronics and communications retailers, and consumers alike in Kuwait. Considering that Kuwait is a relatively small and mature market for telecommunications, companies are ever gunning for a miniscule share. Promotions are galore and competition is severe. Wataniya Telecom had to entice customers in the most original and exciting fashion.

Success of the Campaign

Kuwait is a bit of an enigma when it comes to creativity and originality. InfoConnect Exhibition is flooded by a sea of me-too looking stands that usually end up being blind spots. The intergalactic campaign generated enough interest for people to visit the exhibition and explore our 3 dimensional spacecraft. Then our interactive and techno-advanced telecom experience went on to do the rest. Wataniya truly stood up to its reputation as the country's most vibrant and innovative brand. Key Results Significant increase in footfall as compared to last year Prepaid Line sales tripled over the previous year Overall weekend sales increased by over 600%

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Breaking the shackles of a traditional stall, we designed and built a gigantic spacecraft right in the middle of the exhibition. More than just an eye-grabber, this giant 3D space station was a total interactive environment. A specially created animation of our spacecraft speeding through space was projected on giant screens. Forget conventional pamphlets, visitors explored Wataniya on touch-screens, navigated through planets to view products, engaged with game controls and alongside discoverd extra-terrestrial offers. A direct response campaign was initiated around the event using press, radio and TV, driving people to come and take part in our interstellar experience.

Credits

Name Company Role
Oussama Gholmieh Impact/Echo Bbdo Kuwait Managing Director
Hadi Abdel Majeed Impact/Echo Bbdo Kuwait Group Account Director
Jamie Kennaway Impact/Echo Bbdo Kuwait Sr. Art Director
Lokesh Achaiah Impact/Echo Bbdo Kuwait Sr. Copywriter
Luciano Dipietro Impact/Echo Bbdo Kuwait Multimedia Manager
Rithesh Ozario Impact/Echo Bbdo Kuwait Digital Art Director
Elie Atik Impact/Echo Bbdo Kuwait Digital Art Director
Mustafa Sadek Impact/Echo Bbdo Kuwait Production Manager
Hussein Ali Hammoud Impact/Echo Bbdo Kuwait Account Director
Mahdi Al Own Impact/Echo Bbdo Kuwait Account Executive
Abdelkader Aziz Dx Productions Producer
Renjith Panicker Dx Productions Editor