| Brand | HELEN BAMBER FOUNDATION |
| Product/Service | DOMESTIC VIOLENCE AWARENESS |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Chafic Haddad |
| Copywriter | Ash Chagla/Nizar Swailem |
| Agency Producer | Glory Fayad/Camille Elkhoury |
| Advertiser's Supervisor | Mike Korzinski |
| Account Supervisor | Prabhakar Iyer |
| Director | Harold Monfils |
| Producer | Manasvi Gosalias |
| Editor | Ayas Hassan/Sujan Mishra |
| Sound Design/Arrangement | Imaginex Studios/Kuala Lumpur |
| Music Artist/Title | Mike Bloemendal |
| Art Director | Nizar Swailem/Ash Chagla |
| Cameraman | Bobby Dhillon |
| Post Production | Dejavu Studioz |
Brief Explanation
Domestic Violence against women is an epidemic that has claimed victims from all over the world, and although many governments, organizations and social systems are trying to fight it, the issue continues to prevail as long as victims choose not to talk about it.
This public service ad addresses this particular point, encouraging women to speak up about their abusive partners. The longer they wait, the harder it becomes to break the silence, and the more it becomes part of their everyday life.