2009 Winners & Shortlists

CAKE

Silver Campaign
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Campaign
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BrandSONY MIDDLE EAST
Product/ServiceCYBERSHOT T200
EntrantFP7 Dubai, UNITED ARAB EMIRATES
2 of 3 Campaign
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company:FP7 Dubai, UNITED ARAB EMIRATES
Advertising Agency:FP7 Dubai, UNITED ARAB EMIRATES
Production Company:WE SHOT THE SHERIFF Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMarc Lineveldt
Creative DirectorVincent Fichard
CopywriterVincent Fichard
Agency ProducerMay Farhat
Advertiser's SupervisorFukushima Ruysuke
Account SupervisorIrwin Pinto
DirectorVincent Fichard
ProducerZharah Linbona
EditorVic
Sound Design/ArrangementVic
Music Artist/TitleLibrary
Art DirectorMatthew Jones
Post ProductionDolly Saidy

Brief Explanation

The Sony Cybershot T200 automatically shoots when your subject smiles. These films are made to make you smile and when you do the Cybershot which is pointed at you the viewer shoots.