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2009 Winners & Shortlists

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BIG NO-NO SAUDI KISS

Silver Campaign
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Campaign
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BrandARAB MEDIA GROUP
Product/ServiceMTV ARABIA
EntrantTBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
1 of 4 Campaign
CategoryPublications & Media
Entrant Company:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company:SIGNATURE PRODUCTIONS Beirut, LEBANON

Credits

Executive Creative DirectorNirmal Diwadkar/Milos Ilic
Creative DirectorMalek Atassi/Sakib Afridi
CopywriterMalek Atassi/Sakib Afridi/Bassam Doss
Agency ProducerIrene Mourani/Denise Jabbour
Advertiser's SupervisorSamr Al Marzouqi
DirectorChadi Younes
ProducerMichel Harb
EditorMontage/Dubai
Art DirectorMalek Atassi/Sakib Afridi
Post ProductionCutting Edge/Beirut

Brief Explanation

Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine’s Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.
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