2009 Winners & Shortlists

MAFIA

Silver
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BrandOASIS
Product/Service5 GALLON WATER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company:DOLCE VITA FILMS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorStephen Harris
CopywriterChermine Assadian
Agency ProducerCaroline Seif
Account SupervisorNicolas Roux
DirectorLuca Luccini
ProducerPiero Cozzi
EditorToni French
Music Artist/TitleBKP
Art DirectorStephen Harris
LightingLuca Luccini

Brief Explanation

Oasis water makes everything come to life, this is dramatically illustrated by a Mafia boss who makes his hench men dunk his victims head in a 5 gallon water bottle, which much to his annoyance, has little effect.