| Brand | PROCTER & GAMBLE |
| Product/Service | CREST TOOTHPASTE |
| Entrant | SAATCHI & SAATCHI LEBANON Beirut, LEBANON |
| Category | Cosmetics & Beauty, Toiletries & OTC Pharmacy |
| Entrant Company: | SAATCHI & SAATCHI LEBANON Beirut, LEBANON |
| Advertising Agency: | SAATCHI & SAATCHI LEBANON Beirut, LEBANON |
| Production Company: | CITY FILMS Beirut, LEBANON |
Credits |
| Chief Creative Officer | Eli Khoury |
| Creative Director | Samer Younes/Odile Riachi |
| Copywriter | Nizar El Hindi/Maral Ghanma |
| Agency Producer | Eli Zreik/Marie-christine Melhem |
| Producer | Joyce Hadifé |
Brief Explanation
A simple smile can change everything for the better… In a country where negativity seems to rule in politics, in speeches and in the news, a simple smile from these politicians has the power to create massive amounts of optimism and good will.
Crest have always endorsed healthy beautiful smiles, and is now encouraging all Lebanese politicians, on all sides, to turn that frown upside down.