Campaign
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Brand | AL BALAD |
Product/Service | NEWSPAPER |
Entrant | LEO BURNETT BEIRUT, LEBANON |
| 1 of 2 Campaign |
Category | Publications & Media |
Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Production Company: | BENT IMAGE LAB Portland, USA |
Credits |
Chief Creative Officer | Farid Chehab |
Executive Creative Director | Bechara Mouzannar |
Creative Director | Chermine Assadian |
Copywriter | Samir Fayez/Joyce Zavzavadjian |
Account Supervisor | Michel Raggi |
Director | Carlos Lascano |
Art Director | Layla Naamani |
Other Credits | Post Office |
Brief Explanation
Al Balad is a local newspaper that is light hearted and tackles a lot of subjects: Culture, Sports, Cuisine, Arts, Games etc... For the first time in Lebanon, a newspaper decides to produce a smaller format (A4 format). Given the nature of the newspaper, we decided to come up with 3 copies of animated TVCs that are based on humor, and also on general knowledge.