2009 Winners & Shortlists

NAPOLEON

Bronze Campaign
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Campaign
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BrandAL BALAD
Product/ServiceNEWSPAPER
EntrantLEO BURNETT BEIRUT, LEBANON
1 of 2 Campaign
CategoryPublications & Media
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:BENT IMAGE LAB Portland, USA

Credits

Chief Creative OfficerFarid Chehab
Executive Creative DirectorBechara Mouzannar
Creative DirectorChermine Assadian
CopywriterSamir Fayez/Joyce Zavzavadjian
Account SupervisorMichel Raggi
DirectorCarlos Lascano
Art DirectorLayla Naamani
Other CreditsPost Office

Brief Explanation

Al Balad is a local newspaper that is light hearted and tackles a lot of subjects: Culture, Sports, Cuisine, Arts, Games etc... For the first time in Lebanon, a newspaper decides to produce a smaller format (A4 format). Given the nature of the newspaper, we decided to come up with 3 copies of animated TVCs that are based on humor, and also on general knowledge.