| Brand | PEPSICO |
| Product/Service | MOUNTAIN DEW |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Drinks |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Production Company: | BANDITO BROS. Los Angeles, USA |
Credits |
| Executive Creative Director | Jennie Morris |
| Creative Director | Karim Kazan |
| Copywriter | Grant Mcgrath |
| Agency Producer | Azza Aboual Magd |
| Account Supervisor | Colin Farmer |
| Director | Mike “mouse” Mccoy/Scott Waugh |
| Producer | Peter Trucco |
| Editor | Scott Waugh |
| Sound Design/Arrangement | Smart Post Sound |
| Music Artist/Title | Nathan Furst/Don’t Dew |
| Animation | The Syndicate/Café Fx |
| Art Director | Mark Daniel Held |
| Lighting | Kevin Ward |
| Post Production | Bandito Bros Post |
Brief Explanation
The Mountain Dew brand had faced issues as the creative formula had begun to tire in a market environment where media clutter and me-too brands were growing. The consumer had also changed, living in a more tech-savvy world where online was playing an important part in their lives. The spots shot as handheld, document the latest adventures of our Dudes. Shot in 4 different locations in the US, the Agency team were permanently in a van or a plane on the move. All the stunts were done for real and not cheated; these are hardcore dudes!