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2009 Winners & Shortlists

Grand Prix
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ITALY

Grand Prix
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Campaign
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BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantFORTUNE PROMOSEVEN Cairo, EGYPT
2 of 4 Campaign
CategoryCorporate Image
Entrant Company:FORTUNE PROMOSEVEN Cairo, EGYPT
Advertising Agency:FORTUNE PROMOSEVEN Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Credits

Creative DirectorAli Ali/Omar Hilal
CopywriterOmar Hilal/Ali Ali
Agency ProducerHeba Radwan
DirectorOmar Hilal/ Ali Ali
EditorAhmed Hafez
AnimationZanad
Art DirectorAli Ali/Omar Hilal

Brief Explanation

When the Euro-Cup arrives, Egyptians - realizing they are not part of the tournament - assume a European nationality of their own. From then on, every Egyptian football fan embraces his/her newly adopted team and supports it with great passion to the very end. This campaign has seen a record number of views on YouTube for the Middle East. The ads were posted in every football and sports blog in the region (over 300 web postings). And the songs became very popular ringtones.
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