2009 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Foods
INSTANT HOT STEAK
CAIRO FOOD INDUSTRIAL / HEINZ EGYPT / HEINZ HOT KETCHUP
LEO BURNETT BRUSSELS BELGIUM
Short List
INSTANT HOT FISH
CAIRO FOOD INDUSTRIAL / HEINZ EGYPT / HEINZ HOT KETCHUP
LEO BURNETT BRUSSELS BELGIUM
Short List
INSTANT HOT FRIES
CAIRO FOOD INDUSTRIAL / HEINZ EGYPT / HEINZ HOT KETCHUP
LEO BURNETT BRUSSELS BELGIUM
Short List
RICH IN FIBRE
KRAFT FOODS / BELVITA BRAN BISCUITS
HORIZON DRAFT FCB Dubai UNITED ARAB EMIRATES
Short List
OH HAPPY DAY
STCI-TABBARA / FONDEL CHEESE
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
ENDLESS LOVE
STCI-TABBARA / FONDEL CHEESE
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
EGYPTIAN HOTDOG
HEINZ / KETCHUP
LEO BURNETT CAIRO EGYPT
Grand Prix
EGYPTIAN BURGER
HEINZ / KETCHUP
LEO BURNETT CAIRO EGYPT
Grand Prix
EGYPTIAN PIZZA
HEINZ / KETCHUP
LEO BURNETT CAIRO EGYPT
Grand Prix
A03 Household
SHOT
HENKEL PDC EGYPT SAE / PERSIL DETERGENT
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
STABBED
HENKEL PDC EGYPT SAE / PERSIL DETERGENT
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
SLIT
HENKEL PDC EGYPT SAE / PERSIL DETERGENT
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
70'S MAN
RECKITT BENCKISER / WOOLITE
EURO RSCG DUBAI UNITED ARAB EMIRATES
Short List
70'S BABE
RECKITT BENCKISER / WOOLITE
EURO RSCG DUBAI UNITED ARAB EMIRATES
Short List
BARBED PEGS
RECKITT BENCKISER / WOOLITE
EURO RSCG DUBAI UNITED ARAB EMIRATES
Short List
BRAWL
HENKEL PDC EGYPT SAE / PATTEX WOOD GLUE
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
HEIST
HENKEL PDC EGYPT SAE / PATTEX WOOD GLUE
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
SHOOTOUT
HENKEL PDC EGYPT SAE / PATTEX WOOD GLUE
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
AROMA PLATE
OBEGI CONSUMER PRODUCTS / PRIL DETERGENT
IMPACT BBDO Beirut LEBANON
Short List
AROMA WINE GLASS
OBEGI CONSUMER PRODUCTS / PRIL DETERGENT
IMPACT BBDO Beirut LEBANON
Bronze
NEWSPAPER
AL SHARHAN INDUSTRIES / KWIK INSECTICIDE SPRAY
FP7 Dubai UNITED ARAB EMIRATES
Silver
FLIP-FLOP
AL SHARHAN INDUSTRIES / KWIK INSECTICIDE SPRAY
FP7 Dubai UNITED ARAB EMIRATES
Silver
SWATTER
AL SHARHAN INDUSTRIES / KWIK INSECTICIDE SPRAY
FP7 Dubai UNITED ARAB EMIRATES
Silver
KETCHUP
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
INK
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
COFFEE
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
A04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
SAIL
EROS GROUP / WASHING MACHINE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
BALLOON
EROS GROUP / WASHING MACHINE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
TENT
EROS GROUP / WASHING MACHINE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
BOAT
GRAND STORES / FUJIFILM CAMERA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
CAMP
GRAND STORES / FUJIFILM CAMERA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
PARTY
GRAND STORES / FUJIFILM CAMERA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
BOAT
LEATHERMAN / TOOLS
FP7 Dubai UNITED ARAB EMIRATES
Short List
TABLE
LEATHERMAN / TOOLS
FP7 Dubai UNITED ARAB EMIRATES
Short List
GO KART
LEATHERMAN / TOOLS
FP7 Dubai UNITED ARAB EMIRATES
Short List
A05 Cosmetics & Beauty, Toiletries & OTC Pharmacy
HANDS
JOHNSON & JOHNSON / REACH
JWT DUBAI UNITED ARAB EMIRATES
Short List
BALLOON
PROCTER & GAMBLE / BRAUN SILK EPIL EPILATOR
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
CAR
HENKEL PDC EGYPT SAE / DIAL HAND SANITIZER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
OFFICE
HENKEL PDC EGYPT SAE / DIAL HAND SANITIZER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
PARK
HENKEL PDC EGYPT SAE / DIAL HAND SANITIZER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
STRIPES
JOHNSON & JOHNSON / BAND-AID
JWT DUBAI UNITED ARAB EMIRATES
Short List
ELBOW
BEIERSDORF MIDDLE EAST / HANSAPLAST PLASTER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
HAND
BEIERSDORF MIDDLE EAST / HANSAPLAST PLASTER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
KNEE
BEIERSDORF MIDDLE EAST / HANSAPLAST PLASTER
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
HEALS FASTER
JOHNSON & JOHNSON / BAND-AID
JWT DUBAI UNITED ARAB EMIRATES
Short List
GRAVITY
KAYA SKIN CLINIC / SKIN CARE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
WRINKLES
KAYA SKIN CLINIC / SKIN CARE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
BAND
PROCTER & GAMBLE / PERT PLUS SHAMPOO
LEO BURNETT BEIRUT LEBANON
Short List
BRUSH
PROCTER & GAMBLE / PERT PLUS SHAMPOO
LEO BURNETT BEIRUT LEBANON
Short List
PIN
PROCTER & GAMBLE / PERT PLUS SHAMPOO
LEO BURNETT BEIRUT LEBANON
Short List
A06 Clothing, Footwear & Accessories
SUPERMARKET
KAMAL OSMAN JAMJOOM / NAYOMI PUSH-UP BRA
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
LIBRARY
KAMAL OSMAN JAMJOOM / NAYOMI PUSH-UP BRA
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
A07 Miscellaneous
TEDDY
HARVEY NICHOLS / VALENTINE'S DAY GIFTS
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A08 Cars & Automotive Services
WEIGHTS
ETS. KETTANEH & SONS / VW
IMPACT BBDO Beirut LEBANON
Short List
PARROT
ARABIAN AUTOMOBILES / NISSAN PATHFINDER GPS SYSTEM
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
CHICKEN
ARABIAN AUTOMOBILES / NISSAN PATHFINDER GPS SYSTEM
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
TURTLE
ARABIAN AUTOMOBILES / NISSAN PATHFINDER GPS SYSTEM
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
STOLEN
DUNLOP TYRES / DUNLOP TYRES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
CYCLIST
GENERAL MOTORS / GMC ACADIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
KID
GENERAL MOTORS / GMC ACADIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
CAR
GENERAL MOTORS / GMC ACADIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
CAMPING GEAR
LAND ROVER / LAND ROVER GEAR
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
TRAIL GEAR
LAND ROVER / LAND ROVER GEAR
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
HIKING GEAR
LAND ROVER / LAND ROVER GEAR
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
A09 Retail Stores
LAKE
HOUSE OF PROSE / SECOND-HAND BOOKS
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
SPINE - BLACK
AND SO TO BED / AND SO TO BED STORE
EURO RSCG DUBAI UNITED ARAB EMIRATES
Short List
SPINE - WHITE
AND SO TO BED / AND SO TO BED STORE
EURO RSCG DUBAI UNITED ARAB EMIRATES
Short List
JACKS
VIRGIN MEGASTORE / AUDIO BOOKS
JWT DUBAI UNITED ARAB EMIRATES
Short List
PINOCCHIO
VIRGIN MEGASTORE / AUDIO BOOKS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
SNOW WHITE
VIRGIN MEGASTORE / AUDIO BOOKS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
LITTLE RED RIDING HOOD
VIRGIN MEGASTORE / AUDIO BOOKS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
BIRDS
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
FENDER BENDER
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
FIRE EXTINGUISHERS
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
STOP
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
CATS
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
JELLY
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
03:00
HARVEY NICHOLS / DEPARTMENTAL STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
11:05
HARVEY NICHOLS / DEPARTMENTAL STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
12:45
HARVEY NICHOLS / DEPARTMENTAL STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A10 Restaurants & Fast Food Outlets
FRESH CHUTNEY
MANVAAR RESTAURANT / RESTAURANT
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
MEN'S KITCHEN
MANVAAR RESTAURANT / RESTAURANT
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
REAL FEAST
MANVAAR RESTAURANT / RESTAURANT
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
PANTS DOWN
WESTIN DUBAI / HUNTERS ROOM AND GRILL
GENIUS LOCI Dubai UNITED ARAB EMIRATES
Bronze
FOWL PLAY
WESTIN DUBAI / HUNTERS ROOM AND GRILL
GENIUS LOCI Dubai UNITED ARAB EMIRATES
Short List
PINCH OF SALT
WESTIN DUBAI / HUNTERS ROOM AND GRILL
GENIUS LOCI Dubai UNITED ARAB EMIRATES
Bronze
LOBSTERZILLA
EIGHT RESTAURANT BEIRUT / EIGHT RESTAURANT
TBWA\RAAD MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
HANDBAG
McDONALD'S / 1 DIRHAM ICE-CREAM
FP7 Dubai UNITED ARAB EMIRATES
Short List
COUCH
McDONALD'S / 1 DIRHAM ICE-CREAM
FP7 Dubai UNITED ARAB EMIRATES
Short List
A11 Travel, Transport, Entertainment & Leisure
BRAINS
ARTS & SCIENCE UNIVERSITY / CHESS COMPETITION
IMPACT/BBDO Riyadh SAUDI ARABIA
Short List
HAIR
MATTEL / HOT WHEELS
JWT DUBAI UNITED ARAB EMIRATES
Short List
ROCKS
CLIVE TEMPLE / BIRD WATCHING TOURS
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
SEASHORE
CLIVE TEMPLE / BIRD WATCHING TOURS
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
U2 3D
IMAX / IMAX CINEMA
THE TRIBE Dubai UNITED ARAB EMIRATES
Bronze
A12 Publications & Media
MAPLE LEAF
THE PAPER NEWSPAPER / NEWSPAPER
LOWE EGYPT Cairo EGYPT
Short List
IRRELEVANT AWARD CEREMONIES
MOTIVATE PUBLISHING / CAMPAIGN MAGAZINE
FACE TO FACE Dubai UNITED ARAB EMIRATES
Short List
GREAT CREATIVE, RIPPED-OFF
MOTIVATE PUBLISHING / CAMPAIGN MAGAZINE
FACE TO FACE Dubai UNITED ARAB EMIRATES
Short List
NO TALENT OR NO COURAGE
MOTIVATE PUBLISHING / CAMPAIGN MAGAZINE
FACE TO FACE Dubai UNITED ARAB EMIRATES
Short List
DODO
SANCTUARY ASIA / SANCTUARY ASIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
MAMMOTH
SANCTUARY ASIA / SANCTUARY ASIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
DINOSAUR
SANCTUARY ASIA / SANCTUARY ASIA
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A13 Banking, Investment & Insurance
THE REFINERY
BANKMED / CORPORATE BANKING
IMPACT BBDO Beirut LEBANON
Short List
THE WAREHOUSE
BANKMED / CORPORATE BANKING
IMPACT BBDO Beirut LEBANON
Short List
THE FIELD
BANKMED / CORPORATE BANKING
IMPACT BBDO Beirut LEBANON
Short List
A14 Business Equipment & Services
LEAF CUTTER ANTS
PAPERS WORLDWIDE / OFFICE PAPER SUPPLIES
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
WAVE
BKP / MUSIC, AUDIO & POST PRODUCTION SPECIALIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
FIRE
BKP / MUSIC, AUDIO & POST PRODUCTION SPECIALIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
MOST RECYCLED
PAPERS WORLDWIDE / RECYCLED PAPER
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
A15 Commercial Public Services
OBITUARY - HAYA EL HAMID
WEIGHT CARE CLINIC / WEIGHT CARE CLINIC
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
OBITUARY - TAREK OSMAN
WEIGHT CARE CLINIC / WEIGHT CARE CLINIC
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
CROCODILE
SIGMA GROUP / SIGMA CONSEIL
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
GUMMI BEARS
BRAINOBRAIN / BRAINOBRAIN EDUCATION PROGRAM
FP7 Dubai UNITED ARAB EMIRATES
Gold
POODLE BALLOONS
BRAINOBRAIN / BRAINOBRAIN EDUCATION PROGRAM
FP7 Dubai UNITED ARAB EMIRATES
Gold
ANATOMY
BRAINOBRAIN / BRAINOBRAIN EDUCATION PROGRAM
FP7 Dubai UNITED ARAB EMIRATES
Gold
YELLOW LINE
DU / MOBILE PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
SIDEWALK
DU / MOBILE PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
PLUG SOCKET
BOECKER / COMMERCIAL PEST CONTROL
JWT DUBAI UNITED ARAB EMIRATES
Short List
TELEPHONE
BOECKER / COMMERCIAL PEST CONTROL
JWT DUBAI UNITED ARAB EMIRATES
Short List
TOILET ROLL
BOECKER / COMMERCIAL PEST CONTROL
JWT DUBAI UNITED ARAB EMIRATES
Short List
HANDS II
WELCARE / CITY HOSPITAL
THE TRIBE Dubai UNITED ARAB EMIRATES
Short List
A16 Corporate Image
CONQUER/CONCEDE
EVERLAST / SPORTS APPAREL
JWT DUBAI UNITED ARAB EMIRATES
Short List
SUCCEED/SUCCUMB
EVERLAST / SPORTS APPAREL
JWT DUBAI UNITED ARAB EMIRATES
Short List
PERSEVERE/PERISH
EVERLAST / SPORTS APPAREL
JWT DUBAI UNITED ARAB EMIRATES
Short List
SALMON
LAND ROVER / AUTOMOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
VENISON
LAND ROVER / AUTOMOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
EEL
LAND ROVER / AUTOMOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
LYCHEE
LAND ROVER / AUTOMOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A17 Public Health & Safety, Public Awareness, Fundraising & Appeals
90
ROADS AND TRANSPORT AUTHORITY / ROAD SAFETY AWARENESS
FP7 Dubai UNITED ARAB EMIRATES
Bronze
70
ROADS AND TRANSPORT AUTHORITY / ROAD SAFETY AWARENESS
FP7 Dubai UNITED ARAB EMIRATES
Bronze
50
ROADS AND TRANSPORT AUTHORITY / ROAD SAFETY AWARENESS
FP7 Dubai UNITED ARAB EMIRATES
Bronze
LIVING ROOM
GENERAL MOTORS / ROAD SAFETY AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
KITCHEN
GENERAL MOTORS / ROAD SAFETY AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
OFFICE
GENERAL MOTORS / ROAD SAFETY AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
BOOK
EYE BANK ASSOCIATION OF INDIA / PUBLIC AWARENESS ORGANISATION
Y&R DUBAI UNITED ARAB EMIRATES
Short List
MAKE-UP
EYE BANK ASSOCIATION OF INDIA / PUBLIC AWARENESS ORGANISATION
Y&R DUBAI UNITED ARAB EMIRATES
Short List
MOVIE
EYE BANK ASSOCIATION OF INDIA / PUBLIC AWARENESS ORGANISATION
Y&R DUBAI UNITED ARAB EMIRATES
Short List
SWITCH
PUBLIC AWARENESS / CONSERVE ELECTRICITY
GREY WORLDWIDE Dubai UNITED ARAB EMIRATES
Short List