| Brand | LIU SHUANG |
| Product/Service | ACUPUNCTURE |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Ambient: Small Scale |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Credits |
| Chief Creative Officer | John Mani/Vitthal Deshmukh |
| Creative Director | Joby George |
| Art Director | Amresh Mondkar |
Execution
To communicate in a very low cost way our client's Acupuncture Services, we created this small poster which we posted on notice boards of Supermarkets and Coffee Shops frequented by Western Expatriates. The big idea here was, we used tacks like Acupuncture needles to hold the poster in place. By doing so, we converted this simple poster into an Acupuncture demonstration.