| Brand | PROCTER & GAMBLE |
| Product/Service | DURACELL BATTERIES |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Ambient: Large Scale |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Oliver Maisey |
| Creative Director | Jennie Morris |
| Copywriter | Grant Mcgrath |
| Advertiser's Supervisor | Pankaj Bhalla |
| Account Supervisor | Melis Izgi |
| Art Buyer | Diana El Gebally |
| Art Director | Mark Held |
| Illustrator | Mohsen Mahbob |
| Photographer | Tommy Morris |
| Other Credits | Nader Salem - Media Hub |
Execution
This idea is about strategically placing a sticker of a Duracell torch on a bus so that it looks like the torch is providing illumination for the headlights.