| Brand | MAGRUDY'S |
| Product/Service | BOOK SHOP |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Ambient: Small Scale |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Andrew Durkan |
| Copywriter | Razia Essack |
| Advertiser's Supervisor | Jeremy Brinton |
| Account Supervisor | Robert Mitchell |
| Art Director | Mario Dias |
Execution
A series of t-shirts were created as part of a larger corporate campaign to establish Magrudy’s as the leading purveyor of literature in the region.
Launched to coincide with the International Literature Festival, of which Magrudy’s is a co-sponsor, they were a fun way to surprise and draw attention to the brand.
The T-shirts were worn by staff to convey the message of literature as a fashion statement.