| Brand | HSBC |
| Product/Service | BANK |
| Entrant | JWT Beirut, LEBANON |
| Category | Banking, Investment & Insurance |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Credits |
| Creative Director | Jwt Beirut |
| Copywriter | Jwt Beirut |
| Account Supervisor | Jwt Beirut |
| Art Director | Jwt Beirut |
English Translation of Main Headlines
In accordance with HSBC’s new eco-friendly policy, the carbon neutrality plan, HSBC Beirut wanted to show its commitment to the environment. In Lebanon the majority of people are not fully aware of the gravity of the global situation. “Energy-saving” techniques have not yet been adopted. What if HSBC showed its commitment by creating energy saving ads? Energy-saving ads were set up in key locations across Beirut, equipped with a light sensor the ad is only visible when a person walks by it.