| Brand | RADIOSHACK |
| Product/Service | BINOCULARS |
| Entrant | JWT CAIRO, EGYPT |
| Category | Ambient: Small Scale |
| Entrant Company: | JWT CAIRO, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
Credits |
| Executive Creative Director | Lars Busekist |
| Creative Director | Rania Makarem |
| Art Director | Ramy Saka |
Execution
Describe: New Range Binoculars with Extra Zoom Feature.
Placed on various windows around Cairo city, in-store and out-of-store, the stickers were crafted to match the overlooking window views, giving people a live experience of the new range binoculars.