2009 Winners & Shortlists

LINGERIE PLACEMATS

Short List
BrandGULF MODE GARMENTS TRADING
Product/ServiceK-LYNN LINGERIE
EntrantJWT CAIRO, EGYPT
CategoryAmbient: Small Scale
Entrant Company:JWT CAIRO, EGYPT
Advertising Agency:JWT CAIRO, EGYPT

Credits

Executive Creative DirectorLars Busekist
Creative DirectorRania Makarem
PhotographerTina Patni

Execution

Launch and Execution: Placed in selected cafés, K-Lynn sexy placemats transformed women’s legs under the table and gave them a hint of what they could be wearing. How successful: