| Brand | PROCTER & GAMBLE |
| Product/Service | PERT PLUS SHAMPOO |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Ambient: Small Scale |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Credits |
| Chief Creative Officer | Farid Chehab |
| Executive Creative Director | Bechara Mouzannar |
| Creative Director | Ghida Younes |
| Copywriter | Amin Kurani/Rana Najjar |
| Account Supervisor | Haythem Dayeh/Jad Jureidini/Sara Ezzeddine |
| Art Director | Areej Mahmoud/Yasmina Baz |
Execution
To support our campaign, we invaded bathrooms in Universities, Malls, Theaters, Restaurants, Cafe's and Pubs, and intervened in sinks, where you will always find a fallen hair.
A transparent waterproof sticker simulates a hair reaching out from the drain struggling to avoid being flushed in by the water.
Part of the hair is treated to stay loose and unstuck to the surface enhancing the drama as it wobbles with the flowing water.