| Brand | FRIENDS OF CANCER PATIENTS |
| Product/Service | FRIENDS OF CANCER PATIENTS |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Ambient: Small Scale |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Chafic Haddad |
| Copywriter | D V Hari Krishna |
| Advertiser's Supervisor | Dr. Sawsan Al Madi |
| Account Supervisor | Prabhakar Iyer |
| Art Director | Kedar Damle/Zeinoun Chamaa/Tarek Samaan |
| Other Credits | Ebaa El-tamami/Oliver Kawass/Shereen Fotouh/Arnoldfelix Fabella |
Execution
TO RAISE AWARENESS ABOUT THE RISKS OF OVER-EXPOSURE TO THE SUN, WHICH CAUSES SKIN CNCER KILLING 20 PEOPLE EVERY DAY, WE DISTRIBUTED AND DISPLAYED (AROUND 300) BEACH TOWELS IN THE SHAPE OF COFFINS AT VARIOUS BEACHES IN DUBAI.