2009 Winners & Shortlists

CELEBRATION

Short List
BrandREYNOLDS / SHAMART
Product/ServiceCARBURE FINE POINT PEN
EntrantJWT DUBAI, UNITED ARAB EMIRATES
CategoryAmbient: Small Scale
Entrant Company:JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:JWT DUBAI, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorChafic Haddad
CopywriterJulia Van Musschenbroek
Advertiser's SupervisorRose B. Chamaa
Account SupervisorPrabhakar Iyer
Art DirectorKalpesh Patankar
IllustratorKalpesh Patankar

Execution

Table mats placed in bookstore coffee shops and art cafes, together with the pen. So that customers could have first hand experience of just how fine this Reynolds Carbure pen is.