| Brand | REYNOLDS / SHAMART |
| Product/Service | CARBURE FINE POINT PEN |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Ambient: Small Scale |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Chafic Haddad |
| Copywriter | Julia Van Musschenbroek |
| Advertiser's Supervisor | Rose B. Chamaa |
| Account Supervisor | Prabhakar Iyer |
| Art Director | Kalpesh Patankar |
| Illustrator | Kalpesh Patankar |
Execution
Table mats placed in bookstore coffee shops and art cafes, together with the pen. So that customers could have first hand experience of just how fine this Reynolds Carbure pen is.