EMIRATES HOLIDAYS WINDOW WASHER
| Brand | EMIRATES HOLIDAYS |
| Product/Service | LARGE SCALE POSTER |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Ambient: Large Scale |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Oliver Maisey |
| Creative Director | Jennie Morris |
| Copywriter | Grant Mcgrath |
| Account Supervisor | Peter Zagalsky |
| Art Director | Mark Held |
| Photographer | Tommy Morris |
| Other Credits | Raja Shetty |
Execution
This is a giant canvas poster of one of the world's most famous waterfalls. The poster was attached beneath a window cleaning unit with a simple message : 'Change your view, emirates-holidays.ae'
The size of the poster was measured to cover the whole window. As the unit moved around the building, office workers had a surprise view.