2009 Winners & Shortlists

Brief Explanation

Objective: To create a platform, during the pre-launch of Dubai’s first Green building, where people can share and discuss their individual green initiatives and concerns for the planet. It worked in tandem with the teaser print and outdoor campaign that drove people to the microsite. It served as an engaging forum where we shared tips on how people can turn their offices, neighbourhoods and homes greener. Results: Over 1000 people visited the site and shared their green efforts and lifestyle, some of which were actually used in the subsequent launch phase of the project.