| Brand | EMIRATES AIRLINE |
| Product/Service | FLIGHTS TO CHINA |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The Challenge
To launch the china route both locally and internationally, the insight needed should be unique and with a twist
The Solution
With so many products being manufactured in China, it is very difficult to find an insight that is not focused on manufacturing or the Great wall of China! In comes a simple insight of puppets. China is not as renowned for puppet theatre as much as Japan, however they have their own traditions and traits.
The Result
Used for global reach, results are still pending
Credits
| Sara Anani |
Leo Burnett |
Creative Director |
| Fredrick Tadeo |
Leo Burnett |
Art Director |
| Iyad Bitar |
Leo Burnett |
Technical Director |
| Dimitri Papadimitriou |
Leo Burnett |
Communications Supervisior |