INTERACTIVE SOUND & DISPLAY
| Brand | MERCEDES-BENZ |
| Product/Service | MERCEDES-BENZ |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
To create awareness for the launch of the new Mercedes GLK in the Middle East, an online campaign was produced, based on the ‘Interactive sound and display’ feature of the car.
Using an equalizer with a sequence of sound bars running across it, the user could interact with each bar, and the bar reacts according to where the cursor is. A music soundtrack indicated the shift in sound levels whilst moving from one bar to another, and the bars together formed the outline of the GLK.
This resulted in over 120,000 visitors to the main site, converting over 55% of the leads.
Credits
| Arvind Krishnan |
Impact Proximity |
Creative Director |
| Rafael Augusto |
Impact Proximity |
Art Director |
| Sunny Deo |
Impact Proximity |
Copywriter |
| Mustafa Khusalgadwala |
Impact Proximity |
Flash Programmer |
| Ben Allsop |
Impact Proximity |
Account Director |
| Husain Chherawala |
Impact Proximity |
Project Manager |