| Brand | MOTOROLA |
| Product/Service | MOTOROLA ZN5 |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
To promote Motorola’s Motozine ZN5, we highlighted the phone’s key differentiator – a 8x digital zoom.
To demonstrate the zoom experience, the online ad cleverly magnifies the user’s mouse movements on-site, giving them a closer look at the screen inside the banner space. The result? A clear experience of the phone's unique capabilities and impressive zoom feature. The banner helped the product stand out from the crowd and increased traffic to the site by 43%.
Credits
| Till Hohmann |
Memac Ogilvy Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One Dubai |
Creative Director |
| Rafael Guida |
Ogilvy One Dubai |
Art Director |
| Melanie Clancy |
Ogilvy One Dubai |
Copywriter |
| Chaitanya Kolwankar |
Ogilvy One Dubai |
Web Developer |
| Sarabjeet Singh |
Ogilvy One Dubai |
Flash Developer |
| Nada Othman |
Memac Ogilvy Dubai |
Account Executive |
| Mahmoud Sayed |
Motorola |
Regional Marketing Manager |