2009 Winners & Shortlists

Brief Explanation

After committing a sizeable online budget, Goodyear required some banner executions to raise awareness of its new “runonflat” tyre technology. Building on the insight of the international TVCs which recognise the unexpected and hidden dangers of changing tyres on the side of the road we first pushed the boundaries by integrating video streaming into a surround session concept. Hot on the heels of this execution we leveraged an interactive banner to deliver an online parallel with one of the TVC’s. Both executions clicked to a dedicated site to view the ads and locate the regional Goodyear dealerships.