| Brand | HSBC |
| Product/Service | PLATINUM CREDIT CARD |
| Entrant | FIREFLY Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | FIREFLY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | FIREFLY Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Challenge; To tap into the lives of executive office workers, those who live to work and tell them how the HSBC Platinum Credit Card can give them a helping hand in their lives.
Solution; 'whattypeareyou.ae'
A community site that allowed the target audiance to participate and interact with the idea of 'what type' they were when at work. The site allowed people to upload videos of themselves and colleagues, take a 'Type Analyst' test to see how much help they needed, be part of a regular news letter and receive free downloads. All of which drove people to Platinum sign up on the HSBC corporate site.
Credits
| Neil Harrison |
Firefly |
Creative Director |
| Wendy Ngai |
Firefly |
Art Director |
| Kedar Damle |
Jwt |
Art Director |
| D V Hari Krishna |
Jwt |
Copywriter |
| Jimson Lee |
Firefly |
Digital Manager |
| Ernie Pile |
Firefly |
Programmer |
| Bryan Houghton |
Firefly |
Programmer |
| Dania Ibrahim |
Firefly |
Flash Designer |
| Emmy Brown |
Firefly |
Project Manager |
| Ebaa El-tamami |
Jwt |
Account Manager |
| Allesandro Antonini |
Jwt |
Creative Director |
| Chafic Haddad |
Jwt |
Executive Creative Director |