| Brand | NESTLÉ EGYPT |
| Product/Service | ICE CREAM |
| Entrant | JWT CAIRO, EGYPT |
| Category | Consumer Products |
| Entrant Company: | JWT CAIRO, EGYPT |
| Advertising/Web Design Agency: | JWT CAIRO, EGYPT |
Credits |
Brief Explanation
Created a website for youth to share their “Tahyeess” videos, photos or sound clips and rate each others “Tahyeess” material
We communicated it through OOH, radio, and online
It was then turned into a TV program
Credits
| Lars Busekist |
JWT |
ECD |
| Shady Abdellatif |
JWT |
CD |
| Najla Rizk |
JWT |
S Tv Producer |
| Khaled Zaki |
JWT |
Content Manager |
| Youssef Altay |
JWT |
Copy Writer |