| Brand | HSBC |
| Product/Service | HSBC PLATINUM CREDIT CARD |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Other Interactive Communication Tools |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The ‘What Type Are You’ virals were created as a part of the integrated campaign to re-launch the HSBC Platinum Credit Card in Dubai. The elements of this campaign were – Teasers, Press, Outdoor, Interactive website, DMs, re-design of the Platinum kit, Viral films, facebook group, youtube channel etc.
Results
More than 10,000 visits to the site in the first two weeks. Average time spent on the site (per visitor) – 4 and half minutes. More than 3,000 clicks to the HSBC Platinum Credit Card site. New HSBC Platinum Credit Cards issue – 2581.
Credits
| D V Hari Krishna |
Jwt |
Copywriter |
| Kedar Damle |
Jwt |
Art Director |
| Ebaa El-tamami |
Jwt |
Account Management |
| Chadi Younes |
Independent Productions Beirut |
Director |
| Layal Moukahal |
Independent Productions Beirut |
Producer |
| Camille Elkhoury |
Jwt |
Agency Producer |
| Alessandro Antonini |
Jwt |
Creative Director |
| Chafic Haddad |
Jwt |
Ecd |