RECYCLE FOR A LIVING PLANET
| Brand | EMIRATES ENVIRONMENTAL GROUP |
| Product/Service | RECYCLING DRIVE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The annual Recycle Drive by the Emirates Environmental Group (EEG) helps raise awareness about the impact of recycling on local habitats and wildlife. In 2008, EEG wanted to get young people involved.
The interactive banner allowed young users to experience how a simple action like recycling can help preserve animals and their natural habitats – a great reason to join the drive.
Users registered in-banner for more information.
Over 20,000 participants signed up for the drive.
The drive was the most successful in the EEG’s history.
Credits
| Till Hohmann |
Memac Ogilvy Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One Dubai |
Creative Director |
| Dane Ogilvie |
Ogilvy One Dubai |
Art Director |
| Melanie Clancy |
Ogilvy One Dubai |
Copywriter |
| Chaitanya Kolwankar |
Ogilvy One Dubai |
Web Developer |
| Sarabjeet Singh |
Ogilvy One Dubai |
Flash Developer |
| Nadia Mankani |
Ogilvy One Dubai |
Associate Account Director |
| Habiba Al Marashi |
Emirates Environmental Group |
Chairperson |