| Brand | RECKITT BENCKISER |
| Product/Service | CLEARASIL FACE CLEANSER |
| Entrant | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Clearasil's positioning is "Clear skin confidence." So the website talks to teenagers in their language and gives them little tips and information on how to face the world with confidence. It has interactive games and downloads that are entertaining but still deliver Clearasil’s product promise. And it’s not all fun and games; a separate section answers common skincare queries with links to the parent website. The website was hugely successful and within just one month it registered almost 3 million impressions and 17,341 direct clicks.
Credits
| Neeraj Sabharwal |
Euro Rscg Dubai |
Creative Director |
| Kate Dombroski |
Euro Rscg Dubai |
Art Director |
| Youmna Boustani |
Euro Rscg Dubai |
Sr. Account Manager |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Sooraj T R |
Tattoo 360 |
Senior Digital Designer |
| Mustafa Anabtawi |
Tattoo 360 |
Web Designer |
| Makram Khater |
Euro Rscg Dubai |
Client Services Director |
| Fares Zoghbi |
Tattoo 360 |
Account Director |
| Gunvant Rathod |
Reckitt Benckiser |
Brand Manager |
| Prashant Sethi |
Reckitt Benckiser |
Category Manager |