| Brand | GLAXOSMITHKLINE |
| Product/Service | PANADOL ACTIFAST |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Different kinds of headaches affect different people. Panadol Actifast is the quickest way of clearing up these headaches. To communicate the product efficiency and effectiveness, the campaign visualizes outrageous relief scenarios inside an actual head.
This 'Drill' banner illustrates one headache experience common to many: the feeling that someone has just taken a drill to your head. Dramatic construction visuals pique the viewer's curiosity, compelling them to feel empathy, and deliver immediate relief - in a Panadol Actifast capsule.
Credits
| Till Hohmann |
Memac Ogilvy Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One Dubai |
Creative Director |
| Rafael Guida |
Ogilvy One Dubai |
Art Director |
| Marcus Dasilva |
Ogilvy One Dubai |
Art Director |
| Melanie Clancy |
Ogilvy One Dubai |
Copywriter |
| Sarabjeet Singh |
Ogilvy One Dubai |
Flash Developer |
| Ibrahim Basbous |
Memac Ogilvy Dubai |
Account Manager |
| Koushik Gupta |
Glaxosmithkline |
Group Marketing Manager |