| Brand | CHILI'S RESTAURANT |
| Product/Service | CHICKEN CRISPER MENU LAUNCH |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Chili’s was launching its Chicken Crisper menu in the GCC. They wanted original content that gave people a taste for Honey Chipotle Chicken Crispers® and engaged both young and old. We brought these flavors to life in a ‘Sweet or Hot?’ quiz.
Users followed Crisper into quirky situations. To determine their degree of sweet/hotness, they decided how Crisper should respond to questions. The result? Engagement and surprises! Chili’s friendly, fun reputation was reinforced.
Visitors watched virals, shared/embedded results via email/Facebook, and challenged friends! 10,168 people took the quiz the first month, and it’s currently going strong.
Credits
| Till Hohmann |
Memac Ogilvy Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One Dubai |
Creative Director |
| Rafael Guida |
Ogilvy One Dubai |
Art Director |
| Marcus Da Silva |
Ogilvy One Dubai |
Art Director |
| Melanie Clancy |
Ogilvy One Dubai |
Copywriter |
| Sarabjeet Singh |
Ogilvy One Dubai |
Flash Developer |
| Muhammad Baqir |
Ogilvy One Dubai |
Technical Lead |
| Ramzi Moutran |
Memac Ogilvy Dubai |
Associate Creative Director |
| Hossam Elgharably |
Memac Ogilvy Dubai |
Arabic Copywriter |
| Claudine Tass |
Memac Ogilvy Dubai |
Arabic Art Director |
| Genaro Perez |
Brinker International |
Senior Manager - Global Marketing |