2009 Winners & Shortlists

Brief Explanation

Part of a larger campaign, the banner promotes DHL’s express service for business. Targeting SMEs, the campaign shows how DHL’s delivery keeps different companies across the world connected and on track, no matter what they’re delivering, or where. The ad shows the promise of streamlined logistics for SMEs within a global economy, while reflecting the spirited personality of this target market. Customers responded positively to the ads, with traffic to the DHL website increasing by over 50% for the campaign duration.