2009 Winners & Shortlists

Brief Explanation

We were asked to create a viral microsite that would promote the du freetime offer within various communities. We created a video-based interactive site which showcased homesick people from various countries requesting users to make them happy through connecting them to their country through images. By interacting with the website, users realized that by dialing a short code on the phone, they could avail of an offer that connects them to their home country. To make it viral, users were encouraged to invite friends, driving traffic to the website. This resulted in 5,000 registrations, 80,000 hits - a huge success.