| Brand | CADBURY |
| Product/Service | TRIDENT SPLASH |
| Entrant | JWT CASABLANCA , MOROCCO |
| Category | Consumer Products |
| Entrant Company: | JWT CASABLANCA, MOROCCO |
| Advertising/Web Design Agency: | JWT CASABLANCA, MOROCCO |
Credits |
Brief Explanation
“What hides beneath your serious look?”.
People saw this question on newspapers, received it on sms, by email, saw it on web banners, on facebook group, etc…
Finally people entered the website and it broke a record of around 40 000 internet visitors in less than 3 weeks. It is a first for a country like Morocco where internet is not yet a prominent medium for advertising.The campaign was also rated number one in moroccan advertising magazines.
Credits
| Sirine Sabbah |
JWT |
Associate Creative Director |
| Nicolas Geahchan |
JWT |
Creative Director |
| Elyas Yata |
JWT |
Copywriter |
| Ali Rezgui |
JWT |
Account Manager |