| Brand | GENERAL MOTORS |
| Product/Service | ACDELCO CAR PARTS |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Company Literature |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
The Brief
ACDelco is the world’s largest car parts brand.
An integrated campaign launched their new CAN DO attitude based on their promise: Yes, all cars, models & quality parts.
Every employee had to fully understand this new philosophy. Everyone from manager to mechanic had to get inspired to live the new positive spirit.
Creative Execution
The book of YES was small enough to fit into everyone’s pocket – from mechanic to manager. The book was fun and colorful and conveyed the new philosophy in an easy to grasp way for everyone. It was an easy-going manual for a new company spirit.
Describe the creative solution to the brief/objective.
ACDelco handed out the book of YES to every employee – the fun version of a mission statement.
Results
ACDelco stated that the book of YES was a success. It fuelled an internal excitement and optimism that turned a year of recession into ACDelco’s most successful year in history with a sales increase of 28% (Y.T.D. Dec 2008).
Credits
| Till Hohmann |
Memac Ogilvy Dubai |
Executive Creative Director |
| Dalbir Singh |
Memac Ogilcy Dubai |
Creative Director |
| Sascha Kuntze |
Memac Ogilvy Dubai |
Copywriter |
| James Purdie |
Memac Ogilvy Dubai |
Art Director/Illustrator |
| Sabia Fatayri |
Memac Ogilvy Dubai |
Graphic Designer |
| Guy Sinclair |
Memac Ogilvy Dubai |
Heart Of Art |
| Gregory Richmann |
Memac Ogilvy Dubai |
Production Director |
| Intesar Adenwala |
Memac Ogilvy Dubai |
Business Director |
| Atul Shenoy |
Memac Ogilvy Dubai |
Account Director |
| Abeer Elawar |
Memac Ogilvy Dubai |
Account Manager |
| Hani Elsayed |
General Motors |
Marketing Manager |
| Martino Picotti |
General Motors |
Marketing Manager |