| Brand | AL MAWARID PRINTING PRESS |
| Product/Service | PRINTING PRESS |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Mailings |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Credits |
The Brief
Al Mawrid Printers are well-known in the UAE for world-class printing solutions. The brief was to remind existing and prospective clients of this proposition.
Creative Execution
The Pantone love Shade Card was very relevant to both our client (A printer) and the occasion (Valentine's Day).
Describe the creative solution to the brief/objective.
We decided to use the occasion of Valentine's Day to communicate Al Mawrid's passion for printing and attention to details. A direct mailer, made to look similar to a Pantone Shade Card, captured subtle differences between various shades of love.
Results
Over 70% of those polled agreed the mailer reminded and reinforced their perception of Al Mawrid as a preferred printing solutions provider. More importantly, it brought a smile to everyone who received it.
Credits
| John Mani |
The Classic Partnership Advertising |
Chief Creative Officer |
| Vitthal Deshmukh |
The Classic Partnership Advertising |
Chief Creative Officer |
| Pankaj Ramnathkar |
The Classic Partnership Advertising |
Creative Director |
| Neil D'souza |
The Classic Partnership Advertising |
Creative Director |
| Heetal Dattertisinani Joshi |
The Classic Partnership Advertising |
Art Director |
| Dileep Cherian |
The Classic Partnership Advertising |
Copywriter |