2009 Winners & Shortlists

The Brief

To design a business card for fitness trainer Zohra Mouhetta.

Creative Execution

In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab.

Describe the creative solution to the brief/objective.

To stand out from all the leave-behinds people receive every day, we designed a unique, foldable business card that invites the recipient to interact with it.

Results

Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.