| Brand | HSBC |
| Product/Service | CREDIT CARD |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Services |
| Entrant Company: | JWT Beirut, LEBANON |
| DM/Advertising Agency: | JWT Beirut, LEBANON |
Credits |
The Brief
HSBC wanted to promote the usage of its Credit Card. Therefore, it launched a nationwide promotion offering the person that uses his credit card the most a fully paid trip for two to Japan.
Creative Execution
-
Describe the creative solution to the brief/objective.
A journey to Japan from Lebanon requires much determination and discipline planning. And it all starts with paying with your HSBC credit card. Start practicing.
Results
During the month of the promotion, HSBC credit card usage increased by 33%.
Credits
| Jwt Beirut |
Jwt Beirut |
Jwt Beirut |