DESIGN WON'T SAVE THE WORLD
| Brand | INDYACT INDEPENDENT ACTIVISTS |
| Product/Service | INDYACT INDEPENDENT ACTIVISTS |
| Entrant | JWT Beirut, LEBANON |
| Category | Company Literature |
| Entrant Company: | JWT Beirut, LEBANON |
| DM/Advertising Agency: | JWT Beirut, LEBANON |
Credits |
The Brief
IndyAct – the league of independent Activists – wanted to develop a corporate brochure for their organization to recruit new activists and supporters for donations. The brochure would include a summary of the organization (their mission, vision and past campaigns done) and would thus be representing their identity.
Creative Execution
The overall style of the brochure embodies an underground feel through the different visuals developed and the manifesto-like design. Around 12 thick recycled cartons are stuck together simply by using a rubber band.
Describe the creative solution to the brief/objective.
Given that they are an environmentalist group, they wanted to reflect it through the brochure using practicality and recycled material to avoid consumer waste. They wanted an idea with longevity – thus the brochure is designed in such a way that paper can be added and removed easily.
Results
The Brochure was distributed outside universities and colleges. The organization received 1,000 phone calls over 4 days.
Credits
| Jwt Beirut |
Jwt Beirut |
Jwt Beirut |