2009 Winners & Shortlists

The Brief

Create corporate business cards for an Offline Editing studio. Given its profile, the studio's target audience primarily consists of agencies, film producers, and other media types, who understand and appreciate smart ideas.

Creative Execution

The idea was to drive the studio's editing capabilities, aptly and intelligently captured by the device used.

Describe the creative solution to the brief/objective.

Using 'Editing' as a creative platform, we devised a series of business cards with two levels of engagement. A verbose, hard-to-catch quote on the outside, which reveals a shorter, 'Edited' and more well-known quote inside. Driving the studio's editing capabilities - creating order out of the chaos - in an intelligent and engaging manner.

Results

The stationery is currently being used for all corporate communication and will continue to be used throughout 2009.