| Brand | Sony |
| Product/Service | Sony Wega TV |
| Entrant | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | TONIC COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Production Company: | VELOCITY FILMS Johannesburg, SOUTH AFRICA |
Credits |
| Executive Creative Director | Khaled Gadallah |
| Creative Director | Vincent Raffray |
| Copywriter | Vincent Raffray |
| Agency Producer | Chandra Prakash |
| Planner | Planner |
| Account Supervisor | Arnaud Verchere |
| Director | Adrian De Sa Garces |
| Producer | Melina McDonald |
| Editor | Mattew Desmond Smith/Condor/Cape Town |
| Music Artist/Title | The Refinery/Johannesburg |
| Art Director | Peter Walker |
| Lighting | Peter Tischhauser |
| Post Production | The Refinery, Johannesburg |
| Other Credits | Medhat Amin |