| Brand | P&G Crest |
| Product/Service | Crest Whitening Toothpaste |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Cosmetics & Beauty, Toiletries & OTC Pharmacy |
| Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Production Company: | VIP FILMS Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Ed Jones |
| Copywriter | Avinash Sampath |
| Advertiser's Supervisor | L.K Gubta/Ramzy Qannati |
| Planner | Planner |
| Director | Prakash Verma |
| Sound Design/Arrangement | BKP Studios |
| Music Artist/Title | BKP Studios |
| Art Director | Rajesh Kulkarni |
| Post Production | Condor Post Production |