2007 Winners & Shortlists

The Brief

6

Describe the creative solution to the brief/objective.

As medical students, all doctors practice their injection technique on oranges, as they most closely resemble human skin. Based on this very interesting insight, we sent doctors a nondescript box, similar to the kind used to package medical equipment. Once open, the box revealed something quite unexpected – an orange! Since they could perfect their injection skills at the DBAJ Injection Techniques Workshop, the orange could now be used to make some juice, instead.

Results

The results speak for themselves. Of the 200 invitees – 150 attended the event – a 75% turnout! Perhaps more importantly the invitees are not only asking when the next workshop will be held but what the next invite will be!