Spectrum of Opportunities
| Brand | Emaar-King Abdullah Economic City |
| Product/Service | Real Estate Development |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Company Literature |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Credits |
| Planner | Planner |
The Brief
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Describe the creative solution to the brief/objective.
A brushed metal finish with lenticular effect was chosen to illustrate the transformation of the country, the multi-dimensional character of the new city and the spectrum of opportunities it opened up - for Saudi Arabia's people and investors around the world. The presentation kit constituted the master plan report, the lifestyle brochure and the Emaar corporate book, which were placed in an accordion jacket for added effect.
Results
The presentation was well-received and the project is underway.
Credits
| Wunderman Creative Team |
Wunderman |
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| Wunderman Client Servicing Team |
Wunderman |
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| Wunderman Production Team |
Wunderman |
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