2007 Winners & Shortlists

The Brief

6

Describe the creative solution to the brief/objective.

The idea stemmed from the thought that neighbours are usually identified by their apartment numbers rather than their names. So the invite came as a door hanger with a little name tag attached, telling people to 'stop being known as Mr. 37 A'. Each of the tags was personalized to the apartment number of the recipient, emphasizing our insight. The tag had a dual purpose. It could be reversed and worn to the party as a name tag too - a little start up kit to get them acquainted to their new community.

Results

Out of 1500 residents, over 900 confirmed to attend and the event turned out to be a grand success. We're hoping that the community feel has set in at The Residences.