2007 Winners & Shortlists

The Brief

6

Describe the creative solution to the brief/objective.

We wanted to create a teaser invitation card, which intrigues the sales team and motivates them to attend the mystery product launch. We created the card revolving around the key idea of the new product, which is vibration. The top of box had a teaser line ' The power is coming.' From right side once you pull the card you read the message about the event. And as you finish it reading the message the card goes back inside with vibration you can feel inside the box. It had similar feel you will get when you use the real product.

Results

The result was amazing. For sheer simplicity and the gimmick which played a key role in the success. One it gave almost same feel while reading the card, it generated a lot of interest amongst the team for the event. The card was well appreciated by the marketing team as well as sales team. As the card was 75% hand made for its mechanism, which we used from kids toy available in the market, few more cards were made as per clients request for giving it to other people as it became collectors item for many.